Best Facebook Marketing Practices

by Mohammad Jubran

With over 500 million active users, Facebook’s virtual population is greater than the actual population of the United States.

So what marketing methods work well with Facebook?

Facebook ads have improved since the early days of the site. Because Facebook users tend to share copious amounts of personal data, Facebook’s targeted ads are usually seen by the right individuals that will be more likely to actually click on the link. No longer are ads a shot in the dark, Facebook has the market cornered on targeted advertising.

The most basic marketing method is a good, solid business page. But more and more businesses are now recognizing that Facebook users like to be engaged and enjoy interacting with companies, so a mere page is no longer enough.

Contests and promotions are a great way to make customers more interested in brands they like and an excellent method to make brands known to new customers.

Facebook users tend to follow favorite brands, but with contests and promotions, it’s easy to get strangers to your brand to fan your page. Just make sure it’s a requirement for the contest. As long as the prize is something worthwhile, the Facebook users will most likely be willing to jump through that hoop to enter. In addition to basically subscribing to receive future messages from that company, the Facebook user also serves as free advertising towards their friends. Even if their friends never click on your company to find out what exactly all the fuss is about, it is still a point of contact. Next time those individuals see your brand name, there will be something familiar about it. Familiarity equals comfort. Making your potential customers comfortable is good.

Striking a balance with pages is crucial to getting and maintaining a good fan base. If posts are too often or irrelevant, Facebook users are likely to simply hide the page, which is of course bad. But on the other side of the spectrum, failure to post often yields zero results. Balance is key.
With over 500 million active users, Facebook’s virtual population is greater than the actual population of the United States.
So what marketing methods work well with Facebook?
Facebook ads have improved since the early days of the site. Because Facebook users tend to share copious amounts of personal data, Facebook’s targeted ads are usually seen by the right individuals that will be more likely to actually click on the link. No longer are ads a shot in the dark, Facebook has the market cornered on targeted advertising.
The most basic marketing method is a good, solid business page. But more and more businesses are now recognizing that Facebook users like to be engaged and enjoy interacting with companies, so a mere page is no longer enough. Contests and promotions are a great way to make customers more interested in brands they like and an excellent method to make brands known to new customers.

Facebook users tend to follow favorite brands, but with contests and promotions, it’s easy to get strangers to your brand to fan your page. Just make sure it’s a requirement for the contest. As long as the prize is something worthwhile, the Facebook users will most likely be willing to jump through that hoop to enter. In addition to basically subscribing to receive future messages from that company, the Facebook user also serves as free advertising towards their friends. Even if their friends never click on your company to find out what exactly all the fuss is about, it is still a point of contact. Next time those individuals see your brand name, there will be something familiar about it.

Familiarity equals comfort. Making your potential customers comfortable is good.
Striking a balance with pages is crucial to getting and maintaining a good fan base. If posts are too often or irrelevant, Facebook users are likely to simply hide the page, which is of course bad. But on the other side of the spectrum, failure to post often yields zero results. Balance is key.