Archive for the ‘SEO Tips’ Category

Search Algorithms

Posted by Jubran Moe on February 16th, 2011

A search algorithm is an algorithm that finds a file with specified properties within a database of files that are stored on a computer system. In its most basic form a search algorithm is a procedure or set of steps for solving a particular problem by using the problem as input and returning a solution. In relation to search engines, search algorithms are used to rank information on the Web.

In the past, search algorithms were based on complex mathematical formulas. By using search algorithms, a search engine could determine how many links a website had, how long users typically spend on the website, the number of times a keyword or phrase appears on a website and the density of those keywords or phrases. The search engine then uses the output of search algorithms to give the website a ranking.

The problem with search algorithms that are solely based on mathematical formulas is that once the formulas are revealed to the public, people can abuse the system by tricking the search engine into thinking their website is relevant. To counter this, search engines began using search algorithms that employ a combination of mathematical formulas and human input to determine the website’s ranking. These types of search algorithms are the focus of SEO Today.

These days, search algorithms are able to derive a ranking by looking at everything, from how long the website has been on the Web to how many errors are encountered. New search algorithms are even able to derive relationships between keywords, for example, the algorithm knows that the keywords “Ferrari”, “sports car” and “automobile” are all related, and ranks the website accordingly.

It’s important to understand that each search engine uses different search algorithms and that these algorithms are usually kept secret, due to the competitive nature of the industry. Search Engine Optimisation (SEO) experts are constantly trying to discover exactly how a search engine determines a website’s page ranking, which leads to a lot of speculation, assumption and guesswork.

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Search Engine

Posted by Jubran Moe on February 16th, 2011

What is a search engine?

A search engine is a software program that is used to find answers to queries by using algorithms to search through a database of information that is stored on a computer system. In its most basic form a search engine can be described as an electronic information retrieval system. The software that runs on a computer terminal at the local library, to help people find the books they wish to borrow, is an example of a search engine. The most common form of search engine, and the focus of SEO Today, is a Web search engine, which refers to an online tool that is used to search for information on the World Wide Web (Web), or a small portion of the Web.

Web search engines use propriety algorithms to create and store indexes of the millions of websites available online into a database. These algorithms ensure that only meaningful results are displayed when users make queries. Because all Web search engines use different algorithms, a user may get varying answers to their queries, depending on which Web search engine they choose.

Web search engines typically consist of three parts:
1. Retrieval Program – A program that searches the Web and gathers information, commonly
referred to as a spider, crawler or robot (bot).
2. Database – A collection of the indexes and associated information that has been created by
using the retrieval program.
3. Search Tool – An interface that allows the user to search through the database by using
queries.

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Update Your SEO Vocabulary

Posted by Jubran Moe on February 15th, 2011
SEO Tips

by Terri Wells

The SEO field changes constantly in response to the search engines. These days, though, visitors find your site via Facebook, Twitter, and other resources in addition to Google. That means your approach to SEO needs to expand – and so does your vocabulary.
SEO now embraces a range of fields. A well-rounded SEO understands some of the technical aspects of websites, the wider field of Internet marketing, conversion metrics, how to test ads, and much more. If you want to keep up with the field and understand where it is going, you need to get acquainted with the concepts I’ll be explaining in this article. Give yourself a pat on the back if you’ve already heard of these, but don’t be surprised if you see a few you’ve never encountered before.

Let me give credit where it’s due. Tad Chef, writing for SEOptimise, covered these terms and more. If you want to see them explained in greater detail, he links out to an article for every single one of them.

We’ll start with a number: 503. You know about 404 not found codes, 301 redirects, and probably even 200 (which means the URL is accessible). What is a 503 code? It tells search engine crawlers, and anyone else who visits your site, that it is temporarily down for maintenance. Google notes in a Webmaster Central blog post that using a 503 HTTP result code is a way “to deal with planned website downtime…that will generally not negatively affect your site’s visibility in the search results.” You can even specify the length of time your site will be down in an optional Retry-After header, to let the Googlebot know when it can come back for something to crawl.

The next term I’d like to discuss is “A/B testing.” Also known as split testing, this is not a new technique. You’ve probably known about it for years. Google even offers ways for you to do A/B testing of your ads with them. In its simplest form, split testing involves comparing two versions of a page to find out which one gets more visitors to do what you want them to do: make a purchase, sign up for a newsletter, request more information, and so forth. Doing it right is both an art and a science, as small changes can sometimes lead to big differences in a page’s conversion rate.

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SEO Today Book – Free SEO Book

Posted by Jubran Moe on January 29th, 2011

Download SEO Today Book

SEO Today Book

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SEO Book and Tutorials

Posted by Jubran Moe on January 29th, 2011

I Personally Recommend this SEO Book

Search Engine Optimization (SEO) copy (written material) is designed to have strategically placed key search-words and phrases written into its format in order to optimize a website’s find-ability on the world-wide-web. SEO articles, et.al. are attention-grabbing, information-filled copy, typically written by both copywriters and freelance writers, alike. These types of copy are excellent ways to advertise and market your business and expertise, as SEO copy is designed to encourage viewers to buy your products and/or services.

Getting an affordable SEO may be extremely beneficial for your online business. Whether you are creating it for a small business site or doing a marketing campaign, SEO is the most important part of your campaign. The reason behind this is because in order for your website to get maximum exposure, you want your website to be first page for certain keywords!

Without SEO, your website will rely on other traffic source that you will most likely pay for! That’s why having an affordable SEO is important. Most people have a hard time achieving SEO by themselves. This is why there are affordable SEO opportunities you can find out there online. You have the ability to get organic traffic from search engines for a small fee.

The great thing about SEO is that you get organic traffic forever! Your site will remain on the first page of Google for a ridiculously long time, so this means that you will never have to worry about getting more traffic again for awhile unless you want to drive more traffic to your website for a certain reason! There are numerous advantages of getting affordable SEO in order to maximize the traffic coming to your website!

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Google Local Business Listing

Posted by Jubran Moe on January 29th, 2011

One of the best ways to get your business noticed on the internet is through Google’s local search, You will reach millions of people. It is simple to sign up.

When people search for something in their area they usually put in what they are looking for and where they are looking for it (Levittown hamburgers). When your company is on Google local search your listing will come up with a few others in the area that sell the same thing. This is much more specific than a general search and your site will get much more traffic. A handy little map even comes up that shows where your place of business (and the others) are located. There is also a spot for people to write reviews about your business so others can check out how good your hamburgers are for example.

It’s been proven that most internet users look at a Google results page in a sortof triangular pattern. The first three listings usually get looked at . In Local Search, users are more apt to look at the whole list of listings because it is short and concise. What the best part is for you is that you don’t pay per click, you just pay the flat fee every month no matter how many hits you get.

Using this system, you will provide your location, address, phone number and any other relevant information to potential customers. You will also reach more qualified customers because they are search for your type of business in your area.

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SEO Tools

Posted by Jubran Moe on January 29th, 2011

Webmaster tools and SEO tools are used by businesses online to measure and maintain their Internet presence and reputation. There are many frequently used web tools. They include tools that rank check websites traffic and its comparison with other search engine websites. Other search engine organization tools are HTML encrypter, webmaster tools, search engine tools, Google rank and AdSense.

SEO tools provide Internet business owners and users with powerful resource tools and Internet user information that includes the IP address necessary for understanding and monitoring how people maneuver and surf the Internet. There are online web trainings and webinars that are free environments to learn about search engine optimization. These web trainings and webinars clearly show how websites content is effectively seen and located on the internet.

Search engine optimization does work to efficiently assist in the understanding how websites get their popularity position in the Internet with the search charting on the Internet. Although the times that the particular website was visited, as well as the type of sites visited can be measured, the amount of times that they are searched can not be manipulated. There is not a way to guarantee the overall number one ranking on Google or any other website search engine.

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Do you Trust Google Keyword Tool?

Posted by Jubran Moe on January 27th, 2011
Google Logo - Keyword Tool

By Mohammad Jubran

How accurate the Google Keyword tools is?

Many website owners who want to optimize their website ask whether local keyword tool works to find accurate keywords. We’d ever keyword tool you use it is important that it contained accurate data. It’s doing keyword research using the global keyword tool it is important that the traffic predictions given be correct data.

Customers are not conducting keyword research simply because they want to, but because the ultimate goal is to bring traffic to a site and convert traffic to buyers. Search data given by the Google keyword tool should be accurate or you will end up with unrealistic sales objectives.

To make the Google keyword tool more accurate you need to know what data you are comparing. Determine whether you want to focus on global or worldwide data for local search results. Google clearly distinguishes which are the global monthly searches. this Global monthly data is gotten by estimated 12 month average. Other tools like the Google webmaster tools offered the exact volume of search queries for specific keyword where the website is ranking, but it only applies to the current month.

In essence, the Google keyword tool can only comparison the global monthly search volume based on the average taken for 12 month. The data will also depend on the match type you’re looking at on the tool. These keyword masses can be listed under broad, exact or phrase matches. Expert SEO professionals use the “exact” match type as this seems to be the most accurate. However, there are no exact studies that determine which of the categories works best when analyzing keywords.

You can however test the Google keyword accuracy. To do this you will need a test website with accesible Google Webmaster tools and several ranking keywords. Use keywords that rank on a first page of Google. Find the global monthly search volume for the keywords using the global keyword tool. Gather the data for each match type whether it be “exact,” “broad,” or phrase. Set countries to “All countries” and export the data to an Excel file when it completes. Compare the global search data to the Webmaster tools data. Compute the percent error between the data from Google webmaster tools and that of the Google keyword tool. The formula looks something like: percentage error = [(estimated data - actual data)/actual data] with the actual data being that of Google webmaster tools and the estimated data being from the Google keyword tool. You may notice that there is a high percentage error in accuracy measurements, with the “exact match” option having the lowest percent error, but still the way above 100 percent. This error is caused by seasonal keyword search volumes, and the inability to compare exact same time frames for both tools.

Because there is such a high percentage error, you should not rely solely on the Google keyword tool to predict sales.You should instead use a combination of the Google keyword tool and the Google Webmasters tools to get more accurate estimates of traffic possibilities.

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SEO Consultant

Posted by Jubran Moe on January 26th, 2011

An SEO Consultant is Vital

Hiring an SEO consultant is vital for a couple of reasons. One reason is publicity. Whenever a business needs to market their products or services, they will build a web site and then begin to advertise it. When a web site is built and the content is written, SEO techniques are used.

SEO (search engine optimization) and an SEO consultant go together. Unless a person is quite computer savvy, they will need to hire a professional that specializes in web site design, content writing for the Web, and they will need to have knowledge about search engines and what makes them bring a web site to the top of their list or what makes a search engine drop their web site completely.

A web site can get to the very top of any search engine if it is written in the proper manner. A web site can also disappear from the search engines if it is written in the wrong manner. These are some of the reasons why hiring an SEO consultant is vital.

If a company wants to advertise their business on the Internet and acquire many visitors that turn into buying customers (targeted visitors), they will need to use SEO techniques and add keywords into their web content in a certain manner. SEO consultants are trained to do this type of work with great results.

Keywords (the title of the web site or what a company is selling or offering for a service) must be within the web pages a certain amount of times. The keywords also need to be placed into that content in certain places in order for SEO to be successful.

If a web site is about home décor, the keywords are home décor. If the content that is written for that web site is approximately 200 words for each section, then the keywords should be within that written content at least 5-6 times in order to have a keyword density of 2-3%. An SEO consultant is trained to write content just like this, as well.

When the keyword density is at the 2-3% level, it is almost certain that the search engines will find a web site, which means that visitors will find the web site.

People search for things on the Internet every day and they use keywords or key phrases. If someone is looking for home décor, they will type in home décor. If there is enough content for a business’s web site and it has been written with good SEO content, they will see the web site on a list in their search results.

An SEO consultant is vital in the sense that if a business wants to have traffic to their site and make profits, the consultant (trained in this line of work) will write the content and design the web site so that the search engines will be triggered into finding that site. Even the images that are places onto a web site should have keywords that are about the web site.

An SEO consultant is vital, too, because they offer more than just SEO content writings. An SEO consultant offers web design services, web hosting services, registering of web domains, and other web marketing services.

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The Importance and Benefits of SEO for Small Business

Posted by Jubran Moe on January 26th, 2011
search-seo

Why SEO For Small Business

By Mohammad Jubran

Small businesses are beginning to understand that if they want to market their services on the web, utilizing SEO is essential. In a world where SEO plays a vital role in how much income businesses make annually, ignoring the need for proper SEO can lead to the demise of a small business. By using SEO correctly, small businesses can create a marketing campaign that generates buzz and lures in new clients.

Businesses are increasingly competing with each other through SEO marketing. Most entrepreneurs are almost certain that their competition is already using SEO to their advantage. SEO can involve taking a lot of small steps to make a big impact on the web.

When small businesses take advantage of SEO they usually do so through blogging, conversion optimization, e-mail marketing campaigns, affiliate marketing, and online press releases. Unfortunately, not every small business understands how to create an SEO campaign that is effective. Fortunately, SEO marketing companies can help small businesses achieve their desired outcome.

In addition to using SEO, small businesses should also consider the importance of social networking sites. Sites like Facebook, Twitter, and even Yelp can raise the profile of small business owners and bring in more revenue and attention to the business.

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