Posts Tagged ‘seo’

The Importance and Benefits of SEO for Small Business

Posted by Jubran Moe on January 26th, 2011
search-seo

Why SEO For Small Business

By Mohammad Jubran

Small businesses are beginning to understand that if they want to market their services on the web, utilizing SEO is essential. In a world where SEO plays a vital role in how much income businesses make annually, ignoring the need for proper SEO can lead to the demise of a small business. By using SEO correctly, small businesses can create a marketing campaign that generates buzz and lures in new clients.

Businesses are increasingly competing with each other through SEO marketing. Most entrepreneurs are almost certain that their competition is already using SEO to their advantage. SEO can involve taking a lot of small steps to make a big impact on the web.

When small businesses take advantage of SEO they usually do so through blogging, conversion optimization, e-mail marketing campaigns, affiliate marketing, and online press releases. Unfortunately, not every small business understands how to create an SEO campaign that is effective. Fortunately, SEO marketing companies can help small businesses achieve their desired outcome.

In addition to using SEO, small businesses should also consider the importance of social networking sites. Sites like Facebook, Twitter, and even Yelp can raise the profile of small business owners and bring in more revenue and attention to the business.

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Google Link Building Guide

Posted by Jubran Moe on December 25th, 2010

Google Link Building Guide

By Sam

In this article, we will look at search engine optimization tricks and tips that can either make or break your business. If used wisely, these techniques will return great results. However, if used in a cheap or easy manner, these practices can be very damaging. The possible penalties include losing rankings and getting banned from Google and other search engines. While reading this article, keep in mind that there are SEO companies out there that use bad schemes and only benefit from you by collecting your money.

Ethical SEO: High Quality Paid Links and Building Link the Organic Way

A great way to build inbound links is by creating relevant, original content. You can gain links by sounding like an authority in certain fields. This can be done by creating text that entertains and contain informative details and resources. In addition, make sure to use inbound links because they provide votes from other websites.

Another way to create inbound links is by publishing excellent, search engine friendly articles or press releases. Scraper sites can identify many of these links, and other links may show up on news websites, blogs and social media networks.

One more tip involves making an external blog and using it to add links that point back to your website. This tip is very helpful, especially if your blog contains useful information and is popular.

Lastly, consider companies that offer links for advertising purposes or for gaining Web traffic. These companies specialize in this kind of SEO service and shouldn’t be confused with companies that build links for manipulative purposes.

Services and Link Building Methods That are Best Avoided

Constant contact with the SEO services provider is very important. As much as possible, stay away from companies that don’t have direct phone numbers and other contact details. Transparent SEO firms are those that return and answer their clients’ calls. Another thing to note is that if the company is located in another country or continent, you may make a lot of overseas calls.

Of course, it’s important to check the company’s website. A website is great for doing a background check. If the company website isn’t updated and only contains an online contact form, consider moving on to another SEO services provider.

Google’s Webmaster Guidelines contain invaluable tips that can truly help with building links. While Google’s guidelines are worth the read, the tips suggested above addresses issues that you have yet to encounter.

Link building methods that violate Google’s Webmaster Guidelines can significantly hurt a website’s search engine ranking. Remember this guide to stay on the safe side.

Source: Link Building

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SEO For Google

Posted by Jubran Moe on November 25th, 2010

SEO for Google Internet Marketing Strategies

Search engine optimization, known as SEO, is geared around Google’s specifics as many internet marketers plan SEO for Google. Keywords are the starting point for research in terms of site building. Depending upon the niche, longtail keywords may need to be used in order to drive traffic to a site.

Recent reports comment on the argument over whether conversions or page rank are key in SEO for Google to gain the top listing. Page rank is generally regarded to be the most useable provision in building for Google listings since it provides the overall site performance rating. Conversions, however, do lend to the web site’s ability to convert the readers to buyers while visiting the site.

Internet marketers who plan their campaign around SEO for Google should aim to mix both when planning the web site. Gaining the top of Google’s listings are among the main goal in advertising the site while converting customers should happen once the site has been visited.

Through realizing the top position in Google, the site would then be able to convert to start producing sales, enabling an all around success. Applying SEO for Google should include keyword research, building links, article content, and search engine submission among other methods.

SEO For Google

SEO For Google

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Things To Do When SEO

Posted by Jubran Moe on November 4th, 2010
Designing a web site to make the search engines happy does not have to be a remarkable feat, just a reasonable focused effort to follow the guidelines, avoid spamming, and making your visitors comfortable by taking care of their needs. Here is what needs to be done.

Whatever search engines you use make sure you follow their guidelines about the submission of sites, the kind of sites they will permit and what they recommend for optimized content. Watch for updated guidelines from Google for webmasters on likely forms of illegal search engine manipulation that is considered spam. All search engines hate spam. Google has stated in their SEO Guidelines the advice webmasters need to heed when picking a SEO.

AltaVista, Bing, Yahoo, have similar SEO Guidelines that are much on par with what Google has done.

Sometimes, even without knowing it, webmasters will inadvertently integrate techniques that might cause your site to be penalized in the site’s rankings on the search engines. If you do the proper research, like keeping track of the SEO guidelines for the aforementioned above, watch for changes, and then tweak your site to conform. If you offend you will be penalized. You must then contact the search engine that penalized your site, remove the offending material, then get back with the search engine to be back in good graces again. To avoid all this, just do not spam.

Remember to build your sites for your visitors not the search engines. To do this you need to make your site as user friendly as humanly possible by including high quality, relevant information that will help your visitors with what they are looking for and ensure a return to your site.

Your purpose, if you are in business on the net, is to convert your visitors into paying customers. You can only do this by having an easy way to navigate your site, with simple, descriptive, quality copy. Make sure all your forms and shopping carts are all working and up to speed. What will please a visitor will always please a search engine, so user friendly is the way to make your bank account grow.

SEO

SEO

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How SEO Copywriting lifts your ranking on search engines

Posted by Jubran Moe on November 4th, 2010

Let’s start with how much they value in the online marketing field; if there would be a measure they would be highly ranked & highly paid as all online service would rely on them after optimizing the service’s site.

SEO depends mostly on two main factors: backlinks and web content. Backlinks comes from others sites to a certain site. Web content comes from writing articles and post in blogs, forums & many various articles directories.

Articles should be well written & taking in concern certain factors to optimize each article to bring the expected results. SEO copywriters have a huge responsibility whom the most important factors such as backlinks & web content building relays on them. They take good care of some writing factors on each article which by the end weight the articles & lift to the top 10 results.

As a business owners you need to spend some money for them as they will lift you up in the top results for your service.

Not forgtton the factors that SEO experts will use it to optimize your site which articles is connected to with & need it.

Yes Copywriters needs some time to bring you good article that will boost your ranking & get you more traffic as well more money.

Therefor they are considered as “Sales Persons” as they are selling your service online where your at this stage not adv your service while you are dragging potential customers on the long term whose searching for your service & has no clue about your brand name to your site. This is really an amazing startegy to attract end-users to your site & your payments to an SEO copywriting agency or  free lancer worth the money you spend on them.

to take advantage of the copywrites you should ask few points before hiring them:

* Are they fresh graduate?

* How many years do they have experience in this field?

* What were the biggest client they have been working with? And what were the results they brought the client?

* How much time do they spend on writing one article?

* Writing an article is not that easy or hard, at the same time it takes quite time to bring you the article with the results wanted.

* A sample of their work would give you the best impression and trust to use them.

SEO copywriters will be the value to boost your conversion rate & your ranking on search engines & it worth it.

You can find many agencies or freelancers who can bring the results you want via internet.

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Social Networking

Posted by Jubran Moe on October 4th, 2010

If you have kindly read a handful of our blog posts to date (thank you if you have!), you might be coming to the conclusion that our SEO techniques centre around not only creating good links to your main website, but also finding ways to boost the power of those very links too. If you also happened to read the post on ‘Creating Ongoing Links Indefinitely‘, you might well know that the various well known social media platforms (ie Twitter, Facebook, LinkedIn) are some of the most powerful links we can create to your website.

As we have total control over your social media profiles, these pages are perfect places to create links not only to your main website, but also to every blog post, article, video, podcast and any other pieces of content you publish online.  In this post, we’ll look at how we do that efficiently across a number of accounts and also how to boost the power of your social media profile pages.

The essence of social media is to give the world quick insights into who you are and what you’re doing right now in your life. The problem with social media of course is that there are not too many things that happen in everyday life that the rest of the world is really interested in, if we’re going to use social media to promote your business/website, we have to plan when and what we are going to say – a hot topic in its own right! For today, we will focus on the idea that if we are constantly creating new content to promote your online business then social media profiles are a wonderful place to tell the world all about it.

Firstly, telling the world about your latest article, blog post, video etc via as many social media profiles as we can means we have a good chance of directing relevant traffic to that new content. Secondly, from a purely SEO perspective, that new content is far more likely to be crawled quickly now we’ve placed a few links to it from webpages that search engines love. Last but not least, a link to your new content from a social media profile page is a good link, if we also strive to build the power of your social media profile pages, then that link just gets stronger as we build.

Posted in Social Networking Tags: , , , 8 Comments »

Put your Keywords Into profit

Posted by Jubran Moe on October 4th, 2010

One of the most important factors behind commercially successful websites is their ability to discover profitable traffic channels for their online products. Whilst Google’s Keyword Tool can help us on cover keywords that have regular traffic, it’s another skill to then go on and define which of these keywords will have the best conversion from ‘traffic’ to ‘sales’.

Certainly any website that becomes commercially successful has an element of luck involved. However, here are a few tips to help delve further into your keywords in an effort to uncover the ones that truly have SALES value.

1. Ad words spend
If a keyword has a large number of PPC advertisers, there’s a very good chance that this keyword converts traffic to sales well. If you use Google Keyword Tool to uncover your keywords, you’ll be no doubt aware that you can view average PPC costs on any keyword found. However, I find a more reliable method is to simply use your own eyes and note down how many people actually pay for that keyword.  To do this, open google.com and type in your keyword. Ideally, you would now see a full page of PPC advertisers appearing under sponsored links above and to the right hand side of your organic results (click below to enlarge).

2. IF you see any less than a full first page of PPC advertisers be wary of this keywords ability to convert to sales. Ideally, you would want to see 3 – 5 pages of different advertisers all paying for their PPC ads on pages 1 – 5 of Google’s results, this is an excellent indication that this keyword is easily monetized.

3. Google Shopping


Google Product Search is the area of the world’s most powerful search engine where you are able to search all of the products uploaded to Google’s Checkout database. This area of Google can be a real goldmine when searching for ‘conversion’ keywords. Type your main keyword into the search box at the top of the Google Shopping page, Google will instantly offer you a number of alternative keywords in a drop down menu that appears almost as you type.

Let this menu hover, write the most relevant of these suggestions down and now go back to Google’s Keyword Tool. Research all of the suggestions for traffic numbers and any further keyword ideas Google suggests. By using Google Product Search initially, you are now feeding the Keyword Tool with keywords that Google has told you have ‘sales’ traffic, hence your keyword results should be more commercially focused.

4. Google Discussion

Finally, after completing steps 1 and 2 above, take your best keywords, type them into Google and click on ‘Discussions’. Are people already talking about your keywords? If so, this final step serves as further verification that your keywords have high potential for sales conversion.

I hope the above tips help some of you to uncover more lucrative keywords for your SEO projects. If any of you have your own fine ideas for keyword research do let me know, I’d love to hear them!

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New Google Service Rules – SEO has changed…!

Posted by Jubran Moe on October 3rd, 2010

Lately, Google revealed ‘Google Instant’, which is the newest interactive search on steroids. It was called by Jonathan Allen of Search Engine Watch (SEW) website as “the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for Google since Caffeine.” Here you know more about it; what it does, and what does it do to make you rethink your common approach to SEO.

Before a day or two from releasing date of Google Instant, Google promoted for it by presenting an odd Google Doodle – a Google logo designed entirely of balls that interacted and moved at the time your cursor hovered over them, and became inactive if you stopped moving your mouse. Google clarification and explanation for that particular and mysterious logo was that it symbolized the way search process should be: fun, fast, and interactive. This is the whole meaning of Google Instant and how search supposed to be.

Google has been building toward Google Instant service for a long time. This service achieved universal search results by improved spelling corrections, Google Suggest, and more.

Now, this new service (Google Instant) is not available for worldwide users yet, it is only available to users in the US, and to signed-in users in Italy, France, Germany, Spain, Russia and the U.K. and in order to use this service you must also get the latest version of Firefox, Chrome, IE 8 or Safari and to search from Google main search page (not toolbars). And moreover, if you meet all requirements, you might not get to use Google Instant just yet; lately “Google Instant not working” has became popular search on Google, some people I know couldn’t make it work properly way so far.

Now, I would like to explain how Google Instant service works. You just go to Google page and start typing any word. The time you start doing that, and before finishing your phrase, Google starts showing results to predict what you are searching for. Results shown are very active; predictions phrases change with every letter you type in.

Not only that, but under the search results appeared, you get a little drop list that shows suggested search terms and phrases. As an example, when I type the word “apple” I have a drop-down list include, “apple pie,” “apple laptop” apple store” and some ads related to “apple” on the right side of the page, it is all dynamic – ads and phrases, changing with what I type.

Current services such as “Google Squared,” “Universal Search,” is still in use, so results are still very efficient, also, the “Something Different” on the left of search page includes “mandrel,” “spool,” plunger,” and bushing,” all the way down still present me to a list of search related phrases to my search keyword.

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How to choose an effective SEO services provider

Posted by Jubran Moe on September 14th, 2010

If you are familiar with the internet, most likely you already know the benefits, hence, the importance of search engine optimization to an extent. Companies doing business online, via a website, can’t afford to neglect the importance of Search Engine Optimization or SEO services. The internet has provided consumers with access to a global market place from the comfort of their homes. Consumers can now buy almost anything they want, online, over the internet, even if what they are looking to buy has to be bought from a vendor that is located in another country, far way from where they are living! The Internet has shrunk the world indeed! This has led to a surge in the number of people looking to buy products online and as well as of vendors who are looking to sell online.

With search engines having billions of websites indexed, there may be thousands if not millions of other website selling exactly or something similar to what you are selling, out there. Without having an effective SEO campaign to boost your rankings, the odds are, it is highly unlikely your website will ever be found by your online customers! This is the reason why companies doing business online, are focusing their attention on SEO, in increasing numbers. In fact, for online businesses, having a good SEO strategy implemented on their websites has now become a matter of survival. SEO, if practiced in the right manner, is the most effective online tool that can help websites be found by customers as well as to boosting online sales.

The process of SEO, by propelling your website towards the higher echelons of the SERPS for relevant searches, will also help direct a higher volume of qualified traffic. An increase in qualified traffic, coming in to your website, no doubt will increase your conversions as opposed to unqualified traffic. Un-qualified traffic, most likely are people who happen to just stumbled upon your website while looking for something else.

Realistically speaking, coming out with a100% accurate ROI figure before looking to implementing a SEO campaign is nearly impossible because SEO is very time-dependent. SEO methods are numerous and SEO experts have the in-depth knowledge on the best methods that would improve the search engine ranking of a website depending on what that site if offering to its intended viewers. Each website requires a different SEO approach. Qualified search engine marketers can help increase the visibility of your website to its target audience and thus attract more qualified traffic.

If you are curious to know how you can find an SEO company that is effective… here is how.

• When looking for a company you want to carry out your SEO campaign for you, ensure that the professionals you are looking at have the expertise in using the latest tools that can help you to secure a good ranking in all the major search engines not just in one. As the internet world is advancing, so are the Search engine algorithms, which keep getting more and more complex.

• To reach the top, it is pivotal that the SEO Company does a good job with the research. What you don’t want to have is an SEO company who will conduct the same work as they have done for others.

• It takes somewhere between a few weeks to a few months for search engines to index your site hence for the change of ranking to take affect. So, be careful of any SEO company that will promise you immediate results. This is a false promise. If not, he surely is using some unethical ways to promote your website.

• Although unethical practices might help achieve results within a very short time, such practices surely will cause more harm than good to your website in the long term.

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