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Latest Trends in Website Design
The evolution of website design runs as far as the beginning of Internet. It was Tim Burners Lee, the founder of internet who first uploaded a page on to a web server. This was just a simple document with black text. From that time on, websites have evolved into a more complicated combination of design and code. In late 1990s, while web design was still in its infancy, websites were designed using colours and text effects. These were simple designs and the web pages looked more like brochures.
The internet boom and the ability to do business online changed the look and appeal of websites entirely. People flocked to tap the online market and get the first mover advantage. They designed websites that were visually compelling and also attracted more visitors and sales. The websites were jam packed with information and had a lot of colours on a single page. For a while these websites perfumed well, but were considered a nuisance by most people who chose to keep away for the same reason. Web designs with overlapping colours, big text and some eye popping text effects stole the visitor’s attention away from the main product/service. There were a multitude of bright colours with intrusive text and the websites were crammed full of information.
Then dawned the internet recession, a golden period for website design, people learnt from their past mistakes and started to design some engaging sites that allowed the visitor to focus on the main product/service they were offering. But then there was one drawback; the internet population was going through a learning curve and they thought that simple websites are designed cheaply and used to run away. To overcome this problem, most of the big players changed their website design to interactive flash based movies. The flexibility and uniqueness of flash based design impressed the visitors.
This is the times when HTML, DHTML and Flash were used to create website designs. The table based design though was good however also had some limitations; tons of codes had to be written and style implementation carried out on each and every object on the web pages.
CSS (Cascading Style Sheet) was introduced to overcome this problem and many designers adopted it to get rid of long codes. CSS is the latest trend in web design. There are no tables to draw. You can use the div tag to assign styles to any object or component on the web pages.
The use of CSS in website design is the result of a 15 year evolution that occurred step wise. Now website designs are more mature and are concentrated more on the content of the website; not the other way around. What is hot, in web design these days, are the layouts. Good web designers are using layouts to channel visitor's attention to the content and not the design. The designs are aesthetically developed to soothe the visitor eyes and keep them engaged. The liquid layouts are things of past.
Present day designers are more inclined towards creating perfect layouts and keep the background simple. To avoid distraction, the website outside the layouts is intentionally left blank. While the images and icons are only used to highlight certain points videos are embedded on the sites to provide dynamic content that will engage the visitors instantly. Subtle and light colours are used to complement the design. Also currently in trend is the use of 3D gradients and reflection effects.
Website designs are constantly evolving and are getting better day by day. The mature professional look is more important than cramming and stuffing of images, icons and other design components. Less emphasis on design and more on content is the rule of today's online era. This modern day trend has given visitors reason to think about the product/services they are interested in rather than appreciating or loathing the design of a website.
The future looks very promising for web design, designers will use dynamic content like videos and images to draw and entice visitors. As the internet move towards becoming the only business platform for most of the major businesses, the website design will be considered less important. It is the content that will be King and the design will exist only to complement the King.
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